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Getting Naked by Patrick Lencioni
Getting Naked by Patrick Lencioni
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The book is written in the same dynamic style as the previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.Table of Contents:IntroductionThe FablePart One: TheoryPart Two: PracticePart Three: ResearchPart Four: TestimonyThe ModelThe Origins of Getting NakedNaked Service DefinedShedding the Three FearsBroader Applications of NakednessAcknowledgments
